When we set out to design the Peel Reseal Pint artwork, we knew one thing for certain: that the heritage of the original del Cabo label couldn't be lost. The re-invigorated design gives new life to the artwork created 30 years ago by our co-founder Sandra's sister... so it's truly one of a kind!
More than just eye-catching colors, the elements in the label are pieces of the del Cabo story and real elements of the lives of our farmers in Baja California, Mexico.
Our farmer and horse is inspired by the 1980s when we farmed with horses and plows, as well as a previous grower and special member of our del Cabo family, Jose Olmos. Jose passed just a few short years ago, but we love knowing that this illustration is one tiny way in which his memory is honored.
Take just one drive down the coast and through the desert of the Baja peninsula and you'll notice the beautiful array of plant life that spans the region.... The cardón cactus is the tallest cactus species in the world, with the tallest recorded height of 63 ft, and can live well over 300 years. There are some 22 species of the cholla cactus (right) and 2,600 palm species in the Baja Peninsula.
The mountain named Picacho de la Laguna, known locally as simply "Picachu," is the highest peak in the Sierra de la Laguna mountain range running north to south in the southern Baja peninsula and is a protected biological reserve. The Arch of San José del Cabo, known as "el Arco," is the distinctive and iconic rock formation at the tip of the Baja peninsula. It is the point that separates the Gulf of California from the Pacific Ocea. Both are memorable landmarks that visitors to Baja enjoy driving—or kayaking!—by and taking in the views.
We hope the del Cabo Peel Reseal Pint label serves as a reminder to organic food lovers everywhere that there are beautiful histories behind the brands they love, and that when they support good brands and small family farms, they contribute to the present and future of those incredible stories.
Gracias por leer!